The Electronic Cigarette

WHAT IS THE ELECTRONIC CIGARETTE?

The electric cigarette is a revolutionary new product for smokers. Originally invented and patented in China in 2004 by a company by the name of Ruyan, electric cigs are now a worldwide phenomenon and manufactured and distributed by many other companies throughout the world.

There are many different types of e cigs on the market. Our Super Electronic Cigarette is 10cm long; this length ensures longer battery life and larger cartridge capacity than other, smaller versions available on the market. We have tested all of the e cigs widely available and believe the "Super" to be the best.

In summary, the electronic cigarette is a product that looks just like a cigarette, produces smoke like a cigarette, but does not contain all of the harmful substances contained in traditional cigarettes.

For a smoker, the electronic cigarette has many advantages:

• HEALTHIER - traditional cigarettes contain over 4000 chemical substances; many of them harmful and carcinogenic to the human body
• CHEAPER - you can save thousands of pounds a year by switching to electronic cigarettes
• SMOKE ANYWHERE - you can beat the smoking ban by using this product in bars, restaurants, planes, trains.....
• CLOSEST THING TO A REAL CIGARETTE - as a smoker, you will probably have tried lots of products to try to help you cut down smoking or quit altogether. The electronic cigarette offers you an alternative to smoking that feels and looks like the real thing.

HOW DOES IT WORK? - The e cigarette consists of a battery (which is the long, white part of the cigarette), the atomiser (which is the middle part and contains the e cigarette cartridge) and the inhaler (which is the brown plastic mouthpiece). The electronic cigarette uses the small lithium battery to atomise the liquid solution contained in the refill cartridge. This electronic circuit activates the atomiser when the cigarette is inhaled by mouth. A light at the tip of the product is also lit when inhaling. As soon as you stop inhaling, the atomiser stops working and goes on standby in readiness for you to inhale again. Both the refill cartridge and the inhaler are disposable. The batteries are recharged with a small charger that comes with a power line and plug, or can be charged by car charger or usb charger.

The e cigarette produces a vapour which looks like actual cigarette smoke. You can also feel this as a "lung hit" when you draw on the cigarette. This vapour, however, does not contain tar, carbon monoxide and other poisons that traditional cigarette smoke does. It is also virtually odourless and dissipates very quickly. The vapour does not linger on your clothes, hair or your home and while smoking the e cigarette, you are not subjecting others to passive smoking.

WHAT DO THE REFILL CARTRIDGES CONTAIN? - The refills contain propylene glycol (an organic compound that makes the vapour resemble cigarette smoke), glycerin, nicotine, water and food additives and flavourings. Click on our IMPORTANT PRODUCT INFORMATION tab above for more detailed information on the ingredients. Nicotine is, of course, addictive but our refill cartridges are available in HIGH, MEDIUM, LOW and ZERO nicotine strengths to allow you the option of reducing your nicotine levels over a period of time.

There are 6 different flavours available:

• Cigarette/tobacco flavour
• Menthol flavour
• Cherry flavour
• Apple flavour
• Strawberry flavour
• Vanilla flavour

Our refills are available in packs of 25, 50, 100 and 200. We also offer Try Me packs of refills so that you can try several flavours without having to commit to large quantities of each.

The nicotine levels of the cartridges are as follows:

• HIGH cartridge - 18mg nicotine
• MEDIUM cartridge - 14mg nicotine
• LOW cartridge - 11mg nicotine
• ZERO cartridge - 0mg nicotine (available only in cigarette and menthol flavours)

HOW MANY CIGARETTES ARE EQUIVALENT TO ONE ATOMISED REFILL CARTRIDGE? - This varies depending on the individual smoker and the brand of traditional cigarettes they normally smoke. As an average, one cartridge would last the equivalent of approximately 10 cigarettes. You can see how much cheaper it is to use the e cigarette rather than traditional cigarettes. Many companies claim that one cartridge is the equivalent to 20 cigarettes. As mentioned above, this depends on the smoker, but we feel happier using 10 cigarettes as an average. You will know when to change your cartridge to a new one because the smoke (vapour) volume reduces to nothing.

WHAT IS THE BEST WAY TO GET STARTED? - If you have made the decision to try this revolutionary product, we offer starter kits which contain everything you need to get started. Starter kits are also the most cost effective way of buying the product. All of our kits contain 2 batteries (this gives you one to use and one to have ready charged), 1 x atomiser, 1 x charger with powerline and UK plug (euro and U.S. plugs also available), full instruction booklet and smart box ideal for gift giving or just to keep your items in. Our starter kits range in price depending on how many refills you want with the kit. We offer kits with 10, 50 or 100 refills. The more refills you get with the kit, the better the value.

PRODUCT CHOICE - The Super Electronic Cigarette is available in several different colour finishes:

• CLASSIC WHITE
• NERO BLACK
• STORM SILVER
• CRIMSON RED

We also offer the white batteries in a choice of different led light tip colours; the standard colour is an orangey-red, but we also have blue or green led tip options in the Classic White cigarette. |These different battery colour or led tip colours are great if you don't necessarily want your e cig to look just like a real cigarette (for example if you are in a busy bar, club or restaurant).

NEW - CRYSTAL TIP DESIGN !!!

Our fantastic new Crystal Tip Electronic Cigarette Kit has a stunning Gold or Silver coloured Crystal Tip on the end of the battery which has a yellow led for the Gold option and white led for the Silver option.

All of our different battery options are fully interchangeable with the Super Electronic Cigarette range.

SPARES & ACCESSORIES - Components of the e cigarette do wear out over prolonged use so it is very advisable to carry spares. We offer spare atomisers, batteries and chargers as well as different options of charger (standard plug, car and usb). We would always recommend that you have a second atomiser for two reasons; firstly, if you are a relatively heavy smoker it is best to rest your atomiser (alternate them on a daily basis) and secondly, if your atomiser comes to the end of its life at least you have a spare to ensure you don't go back to smoking traditional cigarettes! Our range of accessories also includes 4 different types of hard carry case to keep your e cig in when you are out and about.

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